March 14, 2019

Supervisa los resultados de tu podcast con las nuevas herramientas analíticas de Anchor

Hemos hecho unos cuantos cambios en las analíticas que tienes en tu panel de control web de Anchor. Aquí te comentamos todo lo que necesitas saber.

Anchor’s goal is to make sure everyone has the opportunity to get their voice heard. That means making it super easy to create and distribute a podcast, and also making sure podcasters have everything needed to grow their audience.

One of the best ways to gain new listeners is to understand what’s working well with your current audience, and apply that to your future efforts. To support Anchor podcasters in doing so, we’re dedicated to making the analytics you see on your dashboard as detailed, helpful, and actionable as they can possibly be.

Today, Anchor’s podcast analytics got an updated design and several brand new ways to learn more about who’s listening and how your episodes are performing. You can check it out now on your web dashboard, and in the coming weeks, we’ll also be rolling out our first-ever mobile analytics on iOS and Android, so you can keep track of your podcast performance no matter where you are.

Let’s break down what’s new in your dashboard:

Estimated Audience Size

For a single, overarching idea of how your podcast is performing, you can look to the new Estimated Audience Size for your podcast. This is the average number of plays your episodes get within 30 days after publishing, which is a great indicator of how many people are listening to your podcast. Audience size has been difficult for podcasters to calculate in the past, as listening platforms don’t surface subscriber counts, so we think this will be a useful tool.

Upgrades to current stats

Your overall podcast plays chart is now more detailed, giving you the ability to see which episodes are driving the most listens. The podcast plays chart has always showed your plays over time, but now it shows when you published each episode, and which episodes most contribute to peaks in your plays. Also, for all graphs you’re now able to export your data as a CSV file, so you can analyze however you like.

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See where and how your listeners are hearing you

We’ve added a brand new listener geolocation chart that lists the countries around the world where your audience is hearing your podcast. It’s a great way to see how global your audience is, and identify any markets around the world where you might want to develop your presence. You can drill down into country, region, and city.

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You can now also see a breakdown of what platforms your listeners are using to hear your podcast, which can be helpful for deciding which links to share on your social channels or identifying what kind of promotion is playing best with your audience — for example, using Spotify’s integration with Instagram Stories that takes viewers directly to listen on Spotify. You can view this information by app (Spotify, Apple Podcasts, etc) or device (mobile, desktop, smart speaker, etc).

New ways to sort your episode list

Under the Episodes tab on your Anchor dashboard, you can now sort your list of episodes by anything you want — like the episode name, date published, number of listens, or length.

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This is just the start of our quest to bring you the best possible analytics for your podcast. Once you’ve tried out these updates, let us know what you want to see next! Feel free to reach out to us in the comments, through email, or on social media (Twitter, Instagram, Facebook) with your thoughts.

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