We’re excited to announce that Anchor is backed by the industry standard in advertising for podcast analytics: IAB Podcast Measurement 2.0 certification. Whether you’re an experienced podcaster or just starting out, now you can make strategic decisions about your show knowing that Anchor’s metrics and definitions are verified to follow the guidelines most widely accepted by hosting platforms, media companies, brands, and creators alike.
We know how important it is for podcasters to earn money from their work, and with Anchor’s IAB certification, monetizing your show just got a little easier. IAB certification ensures standardized tracking, providing a common language for podcast measurement that’s trusted by advertisers. So if you decide to seek out sponsors on your own, you can take your analytics at face value and quantify your reach without any caveats. And since some advertisers will only work with podcasters whose metrics are IAB certified, your sponsorship options are now even more flexible.
Here’s a little more about the certification and what it means for your analytics.